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The Social Media Monitoring gives you the opportunity to learn what is said about your products and your company. In order to offer you a deeper insight, ethority launches the semantic technology gridmaster during the search for relevant entries in weblogs and online communities.
This monitoring can be essential for the success of your company. Nowadays, the forming of opinions takes place to a great extend within user generated media. Every month, users post millions of articles and comments into the net. Thereby, they interact with each others purchase decisions. By the use of the Social Media Monitoring, ethority provides the opportunity to real-time record the consumers’ opinions about your product and company.

Our offer provides you with answers to your most important questions:
  • Brand Monitoring:
    ethority illustrates where, how often and in which context you are mentioned on the web.

  • Competitor Monitoring:
    We discover your competitors’ positioning compared to yours on the web and in which contexts they are mentioned.

  • Reputation and Media Response Analysis:
    We are able to indicate the status of your reputation on the web and how decision makers of your company (CEO, board of management) make an appearance on web 2.0.

  • Issues & Risk Monitoring:
    In time, we discover undesirable public statements or announcements for calls to boycott or demonstrations against your company.

A real-time screening shows in which context topics and concepts relevant for you are mentioned on the web. This can include mentions in all known internet channels. The concept can consist of everything which is semantically tangible. You obtain a content analysis of the internet for any desired topic.
Moreover, these data can provide a source for further analysis…

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